NEW APP TO KEEP MINORS FROM GAMBLING
Kindred Group has declared the launch of a new collaborative tool (together with Betfilter). The tool called Adblocker is designed to prevent minors from online gambling. The software is available to users from different platforms – Windows/Mac, and Android/iOS, originally intended for people under the legal age from being exposed to gambling ads when online. It can be used on a variety of gadgets – including PC, tablets and smart phones. The Adblocker will block gambling ads and be available for free to both companies’ customers.
Following the formal announcement, Integrity Analyst Manager at Kindred Group, Maris Bonello, stated he was happy that there is now a tool that allows the company to be pro-actively socially responsible, offering a free product for everyone to use. The company has always been clear on their products being intended only for adults of legal age, making this software an important addition to their responsible gambling toolbox while providing entertainment to the customers.
Per Albertsen from Betfilter also commented on the new tool, saying the company is happy to collaborate with Kindred Group on a project that will help people with gambling problems while also keeping the children safe from the unnecessary exposure. Mr. Albertsen believes this tool will be highly useful and efficient in the promotion of truly safe and responsible gambling.
RESPONSIBLE GAMING WEEK COMMENTS
During the recent Responsible Gambling Week event, Henrik Tjärnström, Kindred’s CEO, said that responsible gambling is integral to the business that has been putting its customers first for 20 years. The company is proud to offer excellent customer experience and a safe playing environment that’s also fun and entertaining. Mr. Tjärnström also pointed out that being a socially responsible business is at the very core of the company’s values, which is why they are very excited to have been able to contribute to raising awareness of the issue and offering a tool to effectively solve it.
KINDRED GROUP BASIC INFORMATION
Kindred Group, formerly known as Unibet group, is a big online gambling operator owned by Nordic OMX, with businesses spanning across the countries of Europe and Australia and comprising 13 brands, including Unibet, Maria Casino, Stan James, 32Red and iGame. The products and services available within the company include online poker, some games, online casino, online bingo, sports betting, live betting and scratch cards. The company is listed on Nasdaq Stockholm Large Cap and employs 1400 people. Kindred Group is a founding member of ESSA and the European Gaming and Betting Association, regularly audited and certified by eCOGRA to ensure compliance with the requirements for responsible gaming and consumer protection. The company has headquarters in Malta.