What’s It All About?
Online gambling company Kindred Group (formerly Unibet Group Plc) is an online gambling operator with businesses across Europe and Australia which consists of 13 brands, among them Unibet, Maria Casino, Stan James, 32Red, iGame and that operates with online gambling and offers products such as online casino, online poker, online bingo, sports betting, soft games, scratch cards and live betting. The company, which employs about 1,400 people, is listed on Nasdaq Stockholm Large Cap and is a member of the European Gaming and Betting Association (EGBA) and founding member of ESSA (sports betting integrity). Kindred Group is audited and certified by eCOGRA for compliance with the 2014 EU Recommendation on Consumer Protection and Responsible Gambling (2014/478/EU). The headquarters of the company is located in Malta and is owned by Nordic OMX listed public company Kindred Group Plc.
Kindred Group has declared publicly the launch of a new online practical tool in collaboration with Betfilter, called Adblocker. The Adblocker is specially designed to block and stop online gambling. The software is available for Windows, Mac, iOS, and Android and the main purpose is to keep the people under the age of 18 from exposing to online gambling advertisements.
The AdBlocker tool will be offered by Kindred Group to any who want to install it and it will be available for all gadgets like computer, tablets or phones.
What The Integrity Analyst Manager Has To Say About It?
Since it is made a public announcement of the Betfilter launching, Maris Bonello, former Fraud and Responsible Gaming Manager and now Integrity Analyst Manager at Kindred Group said: “I am happy that this new social responsibility tool is now ready and available to those who need it. We have always been very clear that our products are only to be used by adults over the age of 18, and therefore see this tool as an important addition to our responsible gambling toolbox. This project also follows our commitment to supply a joyful form of entertainment to our customers”
“At betfilter.com we are proud to collaborate with Kindred Group on this project. Our company has always strived to help people with gambling problems and also ensure safety for children” says Per Albertsen from Betfilter.
“The new AdBlocker, which is initially available for Windows users, blocks gambling ads, thus preventing vulnerable people from being tempted. We believe this Out of Sight, Out of Mind method to be truly effective in promoting responsible gambling”.
Kindred will offer AdBlocker licenses for free to customers. The Betfilter license is already offered for free to Kindred customers.
Responsible Gaming Week Comments
At the Responsible Gambling Week initiative run by the Industry Group for Responsible Gambling, Kindred’s CEO, Henrik Tjärnström stated: “At Kindred, responsible gambling is critical in order to sustain a healthy, long-term business. For 20 years, we have put our customers first by offering them the best deal and a great customer experience, in a safe and secure environment. Responsible gambling is good for customers and Kindred. If gambling stops being fun and entertaining, it is time to stop gambling,”
“Being a socially responsible and sustainable business is core to our values, which is why we applaud this initiative. Responsible Gambling Week sets the bar within the industry and encourages participation from all sectors. We are very happy to contribute to raising awareness and welcome any opportunity to continue to talk about responsible gambling”.